Is BigCommerce now Commerce.com? What the 2025 rebrand means

Is BigCommerce now Commerce.com? Partly. In July 2025 the parent company that owns BigCommerce changed its corporate name to Commerce.com, Inc. and adopted "Commerce" as a new parent brand, and its Nasdaq ticker switched from BIGC to CMRC on or about August 1, 2025. But the ecommerce platform you build a store on is still called BigCommerce. The product name, the control panel at login.bigcommerce.com, and the BigCommerce App Marketplace did not disappear — only the company wrapping around them was renamed.

If you run a BigCommerce store and woke up to headlines about "Commerce.com," the confusion is understandable. A rebrand at the corporate level reads, at a glance, like the platform itself is being retired or replaced. It isn't. This guide separates the two layers clearly — the parent company versus the product — covers exactly what changed in the 2025 announcement, why Commerce.com made the move, and what (if anything) a merchant needs to do.

What exactly changed in the 2025 rebrand

On July 31, 2025, BigCommerce Holdings, Inc. announced a new parent brand, Commerce, and renamed the public company to Commerce.com, Inc. The stated purpose was to unify three products the company already owned — BigCommerce, Feedonomics, and Makeswift — under a single corporate identity built around what the company calls an "AI-driven" or "agentic" commerce future. Alongside the name change, the common stock moved from the ticker BIGC to CMRC on the Nasdaq Global Market, effective on or about August 1, 2025. So three concrete things changed: the legal company name, the parent brand, and the stock ticker. The platform's product name was not one of them.

Is the BigCommerce platform going away?

No. BigCommerce remains the name of the SaaS ecommerce platform, and Commerce.com itself describes it as the "open commerce engine" within its product family. As of 2026 the platform is still actively developed and marketed under the BigCommerce name: the company ran its Commerce Live 2026 event in April 2026 announcing new storefront, B2B, and payments features for BigCommerce, and BigCommerce earned a 2026 Top Rated Award from TrustRadius (a trScore of 7.8/10 from more than 700 verified reviews). In other words, the platform isn't being wound down — it's the flagship product of the renamed parent. You don't migrate anywhere, and your store doesn't need rebuilding.

Parent company vs. product: the distinction that matters

The cleanest way to hold this in your head is the relationship most large software companies have between a holding company and the products it sells. Commerce.com, Inc. is the publicly traded parent. Under it sit three distinct products: BigCommerce (the storefront and commerce platform), Feedonomics (product-data feed management and syndication to channels like Google, Amazon, and Meta), and Makeswift (a visual page builder for BigCommerce storefronts). The rebrand gave the parent a name that no longer pins it to a single product, so it can speak about all three — and about AI-driven commerce broadly — without "BigCommerce" standing in for the whole company. For a merchant, the only layer you actually touch is the product, and that product is unchanged in name and function.

Why Commerce.com rebranded

The company framed the move around the shift it sees toward "agentic commerce" — the idea that AI assistants like ChatGPT, Perplexity, and Google's Gemini increasingly research, recommend, and even complete purchases on a shopper's behalf, rather than people browsing a storefront the old way. Commerce.com positions itself as modular, open infrastructure designed to plug into those external AI tools and data ecosystems rather than a closed all-in-one suite. The parent brand "Commerce" is meant to signal that broader infrastructure ambition. Whether that bet pays off is a strategy question for the business; what matters for store owners is that the repositioning is about the company's market story, not a change to how your storefront runs.

The ticker change: BIGC to CMRC

If you follow the stock or saw a financial alert, this is the part that surprised people. The company's shares stopped trading as BIGC and began trading as CMRC on the Nasdaq Global Market around August 1, 2025, reflecting the new corporate name. For reference, the company reported second-quarter 2025 revenue of $84.4 million, up about 3% year over year, around the time of the announcement. The ticker switch is purely a capital-markets event — it changes nothing about your store, your plan, or your billing. It's only relevant if you're a shareholder or tracking the company's financials.

Does the BigCommerce App Marketplace still work the same?

Yes. The app ecosystem is unchanged: apps are still listed and installed from the BigCommerce App Marketplace at bigcommerce.com/apps, and you still install and manage them from inside your store's control panel. New integrations continue to ship there — for example, Commerce announced PayPal's Store Sync offering being added to the BigCommerce App Marketplace and channel. If you run apps like upsell or order-editing tools, none of that changed: same marketplace, same install flow, same APIs. The BigCommerce order API and developer documentation continue under the BigCommerce name as well, so existing integrations and custom apps keep working without modification.

What merchants actually need to do

Nothing. There is no migration, no re-platforming, and no action required on your account. You log in at the same place, your theme and data are untouched, your plan and pricing are unaffected, and your installed apps keep running. The practical to-do list is short: don't panic if you see "Commerce.com" in a corporate communication or a press headline — it refers to the parent company, not a new product you have to move to. If you manage finance or investor relationships, note the new legal name (Commerce.com, Inc.) and ticker (CMRC) for your records. That's the full extent of it.

The bottom line

BigCommerce is now owned by a company called Commerce.com, Inc., but BigCommerce is not "now Commerce.com" as a platform — the store builder, control panel, and app marketplace all keep the BigCommerce name and keep working exactly as before. The 2025 rebrand renamed the public company, introduced a parent brand, and changed the ticker to CMRC; it did not rename or retire the product. For day-to-day store operations, treat it as a corporate headline rather than a change to your stack. And because order editing and post-purchase upsells still run as marketplace apps on the same platform, the tools you rely on are exactly where they were.